Connecting people, ideas and opportunities.
I'm Thays Paz. I work with strategy, automation, customer experience (CX) and the structuring of digital operations.
Who I am
Nice to meet you, I'm Thays Paz.
I started working at 15 in retail. Before learning about marketing, CRM or automation, I learned how to deal with people — across retail, hospitality and customer service, I built a solid foundation in sales, consumer behavior and relationships.
With digital transformation I moved into marketing and, driven by curiosity, into technology — working on content, e-commerce, campaigns, customer experience and automation.
I worked at companies such as Ultragaz, Grupo LLE and AEERJ, on projects with an impact of over R$10 million in sales, plus editorial initiatives, podcasts, campaigns and professional training. Today I connect three areas that usually go separate ways:
Sales. Marketing. Technology.
I believe communication only generates results when there is strategy. And that technology only makes sense when it brings people closer, solves problems and creates opportunities.
"I already have the no. I want the yes."
What drives me
Knowledge only has value when it is shared.
I take part in projects focused on education, digital inclusion, professional development and innovation — from training initiatives for women to digital transformation and the development of new professionals.
My goal is to help more people access the opportunities created by technology, education and communication.
Connections
Projects, events, campaigns, content and social actions that define my work in marketing, technology and strategy.
Senior Analyst at Ultragaz
Automation and customer experience (CX)
Abacate Digital
Process automation and structuring of digital operations
Social Media Director
Social media management at the in-person Efekol event
Internal Marketing
Internal campaigns for team motivation and engagement
Lecture at Inova Pantanal
Sharing marketing and digital innovation strategies
Innovation and Talent Development
Training and preparing teams for hackathons, tech challenges, open innovation and strategic business presentations.
Conexão CBIC
Coverage of Conexão CBIC 2025 | The intelligence that precedes the movement
Revista Construir
Editorial project and institutional content production
Infra Business Expo BH
Coverage and institutional relations at heavy construction industry events
Rio Construção Summit 2025
Institutional presence and strategic networking
ICWEEK Vassouras Organization
Coordination and organization of an event
Summit Mulheres nas Profissões
Networking and market presence at one of Brazil's largest events on leadership, entrepreneurship and professional development focused on women
Content Production
Recording interviews and audiovisual production for campaigns
Direction and Filming
Directing recordings and structuring field content
Abacast Direction
Direction and production of the Abacast podcast
Educa Mais Podcast
Direction of the Educa Mais podcast episode
AEERJCast
Direction and production of AEERJCast audiovisual content
Digital Literacy on the Border
ARPEP digital training project with the Amigas da Fronteira
Volunteer Class at UNEMAT
Martech mini-course for computer science students
SEBRAE Mato Grosso in Cáceres
Action focused on cooperativism and associativism
One by One NGO
Wheelchair delivery and support for families
Grupo LLE - Institutional Film
Digital Marketing strategy and internal engagement
Abacast - Women Who Transform
Interview with Prof. Dr. Solange Kimie about environmental education
AEERJ - Institutional Film
Direction, lead and narration. Celebrating the association's 50 years
Revista Construir - Launch
Full ceremony of the April 2026 edition launch event
Efekol Virtual
Campaign that generated over R$10 million in sales - the biggest MATCON event in RJ
IC Week Vassouras
Marketing coordination for Inesquecível Casamento - 20 years
What we connect
Companies grow more consistently when strategy, marketing, technology and people work in an integrated way.
The Connected Method unites these areas into a practical methodology to organize processes, strengthen brands and generate sustainable results.
Strategic planning, positioning, diagnosis, goal setting and building growth plans for companies and institutions.
Digital Marketing, content, campaigns, CRM, customer experience (CX), demand generation and brand strengthening.
Automation, Artificial Intelligence, tool integration, process organization and structuring of digital operations.
Corporate education, training, mentoring, institutional communication, professional development and organizational culture.
Connected Method
Analysis of the business and the current scenario to identify opportunities and define objectives.
Deliverables:
- • Initial diagnosis
- • Strategic briefing
- • Challenge mapping
- • Goal setting
Strategic plan connecting marketing, sales, technology and customer experience.
Deliverables:
- • Positioning
- • Strategic planning
- • Customer Journey
- • Execution roadmap
Organizing the infrastructure needed for growth.
Deliverables:
- • Landing Pages
- • CRM
- • Automations
- • WhatsApp Business
- • Artificial Intelligence
- • Dashboards
- • Integrations
Executing the planned actions.
Deliverables:
- • Digital Marketing
- • Institutional Communication
- • Special Projects
- • Events
- • Corporate Education
- • Process deployment
Continuous monitoring to optimize results.
Deliverables:
- • Indicators
- • Reports
- • Strategic adjustments
- • Continuous improvements
- • New growth opportunities
Solutions
Planning, positioning, marketing, technology and business structuring.
Professional development for those who want to accelerate their career using marketing, innovation and Artificial Intelligence.
Deployment of digital processes, automations, CRM and customer experience improvement.
Editorial projects, events, institutional relations and brand strengthening.
Training, workshops, lectures and qualification programs for companies.
Development of tailor-made strategic solutions for companies, associations and institutions.
Professional Journey
Sales in retail, hospitality and customer service.
Sales training and the beginning of digitalization.
Digital marketing, campaigns and e-commerce.
Grupo LLE — data, performance and +R$10 million in sales.
Digital development and automation.
Ultragaz.
Digital literacy on the Bolivia–Brazil border, SEBRAE MT mobilizer and political campaign direction.
AEERJ — institutional marketing and Revista Construir.
Education
Tools & Technical Skills
Martech & CRM
Data & Performance
Dev & Infra
AI & Content
Method & Management
Let's build your company's next step?
Every organization has different challenges. That's why all projects begin with a strategic diagnosis to understand the current moment, identify opportunities and define the best path to achieve consistent results.
Schedule a Strategic DiagnosisTestimonials
What people say about the work delivered.
Shall we structure your next step in digital?
If you need to organize your communication or structure your digital operation, let's talk.
Get in touch